Vernaca
Solutional Inc.
Product Design, UI, UX
You run a small business. Vernaca allows you to coordinate and automate all of your marketing and promotions in one place. You can create and launch sophisticated promotions with a simple interface that’s easy to learn. By allowing you to easily communicate with your customers, Vernaca enables you to improve the performance of your business by bringing in the right customers at the right time.
Working closely with small businesses, my role was to help craft the design and experience of the web, iOS, and Android platforms that would help small business owners connect with existing customers, increase their audiences, and grow their business. This included the visual design, information architecture, user experience, rapid prototyping. In addition, I designed and coded 130+ robust email layouts and templates that enabled businesses to plug and play - the designs would pull in data like their logos, brand colors, type treatments, and imagery that they had set up during onboarding.
The Small Business Owner
Running a small business is hard - day in, day out you give everything you have, wearing multiple hats, waking early and staying late.
You love what you do, and you wouldn't have it any other way.
On The Go
The Vernaca mobile app empowers your staff to keep track of current and past offers,
view offers in detail, redeem offers, and more.
Design for All
I designed and coded over 130+ unique email campaigns - tested in litmus across multipe devices, browsers, and inboxes.
I created multiple art directions (photography, border treatments, typography, color, etc.) based on a robust variety of cuisines and aesthetic styles
for food and retailers. A small business owner (SBO) would either use the algorithm which suggested a specific offer, or select from a theme and template to send
a new offer. Once in the Offer Builder, the offer would pull in the SBOs brand settings that had been set up during onboarding - the SBO could then customize
each offer with alternative templates, imagery, color, fonts, and messaging.
