Unnamed
Cycling Studio
Freelance
Identity
I recently worked on a freelance branding and identity project for a cycling studio in the Seattle area. The direction changed multiple times but the core message remained; the founders wanted to capture an urban grit that helped empower riders to rely on those around them, but ultimately look inside to push through that wall to accomplish their goals. The project is still in the motion but below are some of my favorite explorations to date.
